About the Program

Students will learn the variety of social media platforms available to businesses, learn how to build a company’s brand, increase sales in e-commerce spaces, and drive website traffic. Students will explore ways to engage existing customers, reach new ones, and analyze analytics and demographic information that allow marketers to track the success of their efforts and identify more ways to engage.  More than just learning about likes and shares, you'll master the core principles of marketing and learn how to build brands, connect with customers, and drive business growth.